Road to Escondido

I started this particular post about a month ago while I was in the middle of my move back to Escondido. I've lived here for about 16 years, but for the last few years, the Italian Platerworks studio and California School of Italian Plasters was located in Solana Beach. I miss Solana Beach already but my space wasn't working. The other leg of my empire, Metro Wallworks needed to be in a more retail enviroment. It made no sense move anywhere else than in between my home and Trader Joe's. Gas isn't going to get any cheaper any time soon. So now I live, work and gorcery shop inside a tiny bubble. I wonder what percentage of the world population lives this way. It must be about 90%. Anyway getting back to Escondido, some consider it to be a suburb of San Diego, but sis also a small town. I wanted to raise my kids in fresh air, space and socio economic diversity. We got all of that. Escondido is home to the Wild Animal Park, the only American sculpture by Niki St. Phalle, a title on Eric Clapton CD, "Road to Escondido" and the house with the most bombs ever. BTY I missed all of the media hoopla surrounding this as I was in the middle of my move, a huge project and preparing for class.I heard off the grapevine that 46 bomb experts from around the world came and the numerous ATF agents spent some freetime cleaning up the streets filling the Vista jail. Mikael Barishnikov likes the Center for the Preforming Arts and former President Bush gave a speech not a 4 blocks from my house during the last wave of big fires where 3000+ firemen were camped. So although I am going to miss my neighbors like Kirk Saber and Yael and Jimmy of Once Upon a Frame, I will not be devoid of local color.

So now we are relocated. I wouldn't say up and running but relocated. The new address is 2065 Escondido Blvd Escondido 92025. The sign will read Metro Wallworks instead of Italian Plasterworks. The Italian Plasterworks studio moved back into my garage where I can attend to the needs of our applciation clients with out getting mixed up with the projects or training of others. The business is now about helping other Venetian plaster appplications businesses get the right plasters for the job! Oh and help add efficientcy to their sales cycle. We are not decorative painters or faux finsihers which means our sample boards can easily be duplicated if you know what you are doing. Our clientel can check out a sample with out having to buy a product and create it themselves. If they sell the project, then they can simple buy the materials from Metro Wallworks. This alone should save applicators lots of time and money in their sales process.